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Rating Systems for AEC Subcontractors: The Impact of Rater Credibility

TitleRating Systems for AEC Subcontractors: The Impact of Rater Credibility
Publication TypeTechnical Report
Year of Publication2002
AuthorsEkström, MA, Björnsson, HC, Nass, CI
IssueTR134
Date Published07/2002
PublisherCIFE
Publication Languageeng
KeywordsBidding, Center for Integrated Facility Engineering, CIFE, E-Commerce, Electronic Commerce, Rating System, Source Credibility, Stanford University, Trust
AbstractIn consumer electronic markets, rating mechanisms are important facilitators of trust between market participants. This technical report investigates whether source credibility theory can support the evaluation of bidders in Architecture/Engineering/Construction (AEC) electronic market places. In contrast to consumer electronic marketplaces, the raters in AEC communities are skilled and connected, necessitating a reputation mechanism to account for the relationship between the user and the rater. To solve this problem, TrustBuilder, a prototype rating tool, facilitates information between peer industry practioners by calculating a weighted rating based on source credibility theory. An experiment shows that AEC industry practitioners who evaluate bidding subcontractors trusted the information provided by TrustBuilder significantly more than the information from a standard unweighted rating tool.
URLhttps://purl.stanford.edu/cy967vq1698
PDF Linkhttps://stacks.stanford.edu/file/druid:cy967vq1698/TR134.pdf
Citation Key800